EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

Content Survey Education Strategy 266

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Five Salesforce Clouds to consider using at your organization. Marketing Cloud. Expect to automate your data to level up your marketing campaigns and inspire member loyalty.

Organization 121

Organization Massachusetts Revenue Survey 121

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? If your membership organization were a car, engagement would be the gasoline. For organizations like associations and user groups, member engagement fuels your core objectives.

Member Engagement 257

Member Engagement Strategy Tools Content 257

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). What is a Member Directory? How has your community grown over the years?

Directory 147

Directory Organization How To Kansas City 147

Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership.

Recruiting 97

Recruiting Recruitment Revenue Discount 97

Associations Now

AUGUST 23, 2023

Recruitment and retention remain top-of-mind concerns for employers in 2023. Research has shown that for many employees, the decision to stay or leave is influenced by whether an organization offers staff professional development opportunities. In addition, 80 percent said that upskilling would help them stand out in the job market.

Strategy 98

Strategy Library Recruiting Recruitment 98

MemberClicks

MAY 10, 2024

Finally, the Idaho Nonprofit Center leveraged its relationships with other regional organizations and institutions to build mutually beneficial partnerships and drive major revenue. Across all three organizations we spoke to, effective communication with members emerged as a constant. This turned out to be far from true.

Idaho 52

Idaho Strategy Boston Price 52

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Sherry Budziak at.orgSource describes how two associations’ partnerships with civic and governmental organizations acted as safety nets in times of crisis. Strategic partnerships. Value proposition. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Association Success

DECEMBER 17, 2020

In this workshop, AssociationSuccess.org general manager Chelsea Brasted and marketing specialist Heather Nolan provided fresh content ideas and suggestions for how to beat writer’s block. . What’s working for your organization and what isn’t ? said Nolan. To get started, first look at your analytics. Missed the workshop?

Organization 147

Organization Content Recruiting Recruitment 147

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Seems like a good place to start. Lessons from the podcast world.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Success

SEPTEMBER 18, 2020

With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. As seen with Netflix, “when an organization’s mission empowers big picture thinking, endless creativity and flexibility become possible.” Subscribe here.

Recruiting 78

Recruiting Recruitment Resources Newsletter 78

Aptify

JULY 1, 2020

It’s also important to have an ongoing stream of new members to grow the organization. . Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . Learn more tips and strategies for boosting your membership.

Recruiting 72

Recruiting Recruitment Tips Price 72

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings.

Revenue 256

Revenue Strategy Price Newsletter 256

MemberClicks

MAY 3, 2022

Now is a great time to be thinking about new member recruitment for your association. But how exactly should you go about recruiting new members? Read on to discover 10 association membership recruitment ideas that have been proven to work. Host a Bring-a-Friend Meeting or Event. Offer Gift Memberships.

Recruiting 52

Recruiting Recruitment Discount Fort Worth 52

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Quick hits Five ways to tell if your data management strategy is ready for AI. | Post-event attendee engagement.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Recruit Subject Matter Experts (SMEs). Include a section about career development, employer recruitment, and industry-required training.

Revenue 118

Revenue Strategy Discount Price 118

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. This presents a crucial opportunity for your organization.

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Is your organization prepared for the exodus?

LMS 266

LMS Education Member Engagement Revenue 266

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. One effective way to make your organization stand out is to create an ambassador program. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Identify the right recruits.

Tips 130

Tips Social Media Guidelines Recruiting 130

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.

Recruiting 64

Recruiting Recruitment Cost Process 64

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Blue Sky eLearn

JANUARY 14, 2019

Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Prioritize social media engagement.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Blue Sky eLearn

JANUARY 14, 2019

Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Prioritize social media engagement.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

DECEMBER 15, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. He saw the idea in action at the Social Media Market World conference. Board responsibilities. Gen Z and subscriptions. Fri 12/15 at 2 p.m.

Iowa 256

Iowa millennials Texas Strategy 256

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Identifying and fixing one or more of these roadblocks for your organization is a powerful lever for change. Here are five of the common membership marketing impediments. But this year, why not try a different approach?

System 52

System Marketing Recruiting Recruitment 52

Achieve

MAY 5, 2023

This fundraising strategy has gained momentum in recent years. Your organization can use peer-to-peer fundraising to encourage event participation, spread awareness for your mission, or simply raise more! Develop a recruiting strategy. Ask your organization’s staff and volunteers to reach out to their connections.

Strategy 52

Strategy Portland Recruiting Recruitment 52